Privacy policy

Last Updated: June 20, 2025

Lou operates this store and website, including all information, content, features, tools, products, and related services to provide you, as a customer, with a personalized shopping experience (collectively, the “Services”). Lou is a Shopify-powered store, which enables us to provide the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you access or use the Services, make a purchase or any other transaction, or otherwise communicate with us. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read this Privacy Policy and understand the practices regarding the collection, use, and disclosure of your information described herein.

 

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be associated with you or another person. Personal information does not include information collected anonymously or de-identified so that it cannot reasonably be associated with you. We may collect or process the following categories of personal information, including inferences drawn from such information, depending on how you interact with the Services, your location, and to the extent permitted or required by applicable law:

  • Contact Information: including your name, address, billing address, shipping address, phone number, and email address.

  • Financial Information: including credit or debit card numbers, bank account information, payment card details, transaction details, payment method, payment confirmation, and other payment details.

  • Account Information: including your username, password, security questions, preferences, and settings.

  • Transaction Information: including items you view, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as your past transactions.

  • Communications with Us: including information you provide in communications with us, such as when you submit a customer service inquiry.

  • Device Information: including information about your device, browser, network connection, IP address, and other unique identifiers.

  • Usage Information: including information regarding how you interact with the Services, such as when and how you access or use them.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you: when you create an account, access or use the Services, communicate with us, or otherwise provide your personal information.

  • Automatically via the Services: from your device when you use our products or services or access our websites, and through cookies and similar technologies.

  • From our service providers: when they implement certain technologies on our behalf and collect or process your personal information for us.

  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or the Services you use, we may use your personal information for the following purposes:

  • Provide, personalize, and improve the Services: to fulfill our contract with you, process payments, process orders, remember your preferences and items of interest, send account-related notifications, handle purchases, returns, exchanges, or other transactions, create and manage your account, organize shipping, facilitate returns and exchanges, enable product reviews, and provide a personalized shopping experience, such as product recommendations based on your purchases.

  • Marketing and Advertising: to send you marketing, advertising, and promotional communications via email, SMS, or postal mail, and to show you online advertisements about products or services on the Services or other websites, based on previous purchases or items in your cart and other activity on the Services.

  • Security and Fraud Prevention: to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or act on fraudulent, illegal, harmful, or malicious activity, protect public safety, and secure our Services. You are responsible for maintaining the confidentiality of your account credentials. We strongly recommend that you do not share your username, password, or any access credentials with anyone.

  • Communicate with you: to provide customer service, respond to inquiries, offer efficient services, and maintain our business relationship with you.

  • Legal Purposes: to comply with applicable laws or respond to valid legal requests, including law enforcement or government requests, investigate or participate in civil litigation or other legal proceedings, enforce our terms or policies, and investigate potential violations.

How We Share Personal Information

In certain circumstances, we may share your personal information with third parties for legitimate purposes in accordance with this Privacy Policy, including:

  • With Shopify, service providers, and other third parties who provide services on our behalf (e.g., IT management, payment processing, data analytics, customer service, cloud storage, fulfillment, and shipping).

  • With business and marketing partners to provide marketing services and targeted advertising. For example, Shopify supports personalized advertising via third-party services based on your online activity with various merchants and websites. Partners will use your information according to their privacy notices. Depending on your location, you may have the right to opt-out of this sharing for targeted ads and marketing content.

  • With your consent or instruction: for example, to ship products, use social media widgets, or log-in integrations.

  • With affiliates or within our corporate group.

  • In connection with business transactions such as mergers or bankruptcy, to comply with legal obligations (including subpoenas or court orders), enforce terms or policies, or protect and defend our Services, rights, or the rights of users or third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information regarding your access and use of the Services to provide and improve the Services. Information you submit will be shared with Shopify and may be transferred to third parties in countries other than your country of residence. To enhance and improve our business, we use Shopify’s advanced features, which incorporate data from your interactions with our store, other merchants, and Shopify. Shopify is responsible for processing your personal information in these contexts. For more information, see Shopify’s Privacy Policy. You may exercise certain privacy rights through Shopify’s privacy portal, depending on your location.

 

Third-Party Websites and Links

The Services may contain links to third-party websites or platforms. We are not responsible for the privacy or security practices of these third parties. Information you provide on public or semi-public platforms, including third-party social media, may be visible to others. Inclusion of links does not imply endorsement unless explicitly stated.

 

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. Parents or guardians may contact us to request removal of a child’s information. As of the effective date of this Privacy Policy, we do not knowingly “share” or “sell” personal information of individuals under 16.

 

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee absolute security. Any information you provide may not be secure during transmission. We recommend avoiding non-secure channels for sensitive information.

Retention of your personal information depends on factors such as the need to manage your account, provide Services, comply with legal obligations, resolve disputes, or enforce contracts or policies.

 

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

  • Access: request access to personal information we hold about you.

  • Deletion: request deletion of personal information.

  • Correction: request correction of inaccurate personal information.

  • Portability: request a copy of your personal information and, in some cases, its transfer to a third party.

  • Communication Preferences: opt-out of marketing emails at any time via the unsubscribe option; non-promotional emails may still be sent (e.g., regarding your account or orders).

If you reside in the UK or the EEA, you may also have the right to:

  • Object to or restrict processing: request that we cease or limit processing of your personal information.

  • Withdraw consent: withdraw consent for processing where applicable, without affecting the lawfulness of processing based on consent before withdrawal.

You can exercise these rights through the Services or by contacting us at lou.inspirations@gmail.com. Shopify’s privacy portal is available at https://privacy.shopify.com. We may verify your identity before processing requests. You may appoint an authorized agent to act on your behalf, with proof of authorization required. Requests will be responded to within applicable legal timeframes.

 

Complaints

To file a complaint about how we handle your personal information, contact us at lou.inspirations@gmail.com. Depending on your location, you may also contact your local data protection authority. For the EEA, a list of supervisory authorities is available here.

 

International Transfers

We may transfer, store, and process your personal information outside your country of residence. Transfers outside the EEA or the UK will rely on recognized mechanisms such as EU Standard Contractual Clauses or equivalent UK-approved contracts, unless to a country with an adequacy decision.

 

Changes to This Privacy Policy

We may update this Privacy Policy at any time to reflect changes in practices, operations, legal, or regulatory requirements. The revised Privacy Policy will be posted on this website, with the “Last Updated” date updated, and notice provided where required by law.

 

Contact

If you have questions about our privacy practices or this Privacy Policy, or wish to exercise your rights, please contact us at: lou.inspirations@gmail.com.

For purposes of applicable data protection laws, we are the controller of your personal information.